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Meet the Woman Behind the Apron

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One Sunday morning, Laura was attending church service when all of a sudden the pastor called her up to stand in front of the congregation. Telling the people in the room about Laura’s dreams of one day owning her own bakery, he gave her $60 to invest in her business. When she left the church that day, Laura found herself with a total of $10,000 that members of the congregation had generously given to her. It was their way of telling her to follow her dreams.  The seed money and the overwhelming love and support she received gave Laura the boost to finally open her bakery.


With the help of her business coach, Laura turned her love for baking into a successful, home-grown business.  Along the way she's become a certified Master Cake Decorator, and an award-winning Sugar Artist. Throughout this adventure she has learned the following: “You are in business for yourself but not by yourself.” To this day, she still thanks the many people in her life including her daughter.  They have all helped her take her dreams further than she could have ever imagined.    


"The absolute best "sweet spot" in Waco! I generally don't have cravings for sweets but this place has changed that. It can be quite dangerous because the cupcakes especially are to die for. This will be the only place I get my sweet fix from as long as I live in the area. Keep up the amazing work! PS. I highly recommend the strawberry and red velvet cupcakes." -Brady J.

"Cupcakes!!!!!!!!! These are very good cupcakes, they are moist and not too sweet. I like the different flavors offered but my favorite is the coffee toffee crunch. I'm not supposed to be eating them but sometimes you just have to give in to your sweet-tooth. You only live once, eat cupcakes!" -Tracy S.

"I have been all over Texas. If we see a dessert shop, we stop. I have to say that none compare to Sweetness. The cupcakes are so moist. I always go in for one cupcake and walk out with a dozen. I love the fact that the cupcakes are so consistent. I've never had a bad experience. Laura is also the reason why I come back. Laura loves what she does and it shows. She welcomes everyone that walks through her doors. Wonderful place. Wonderful customer service experience!" -Jessica D.

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